Overview
Shape the Message. Lead the Brand. Drive Growth.
We are seeking a visionary Vice President of Marketing and Communications to lead the development and execution of our branding, marketing strategy, and communications efforts. Reporting to the SVP Hospice Target Markets and Corporate Operations Administration, this executive leader will drive both strategic direction and day-to-day execution of all marketing initiatives, brand identity, public relations, digital campaigns, events, and internal communications. The ideal candidate brings senior-level marketing leadership experience, deep knowledge of the healthcare sector, and the ability to build high-performing marketing teams in a fast-paced, growth-oriented environment.
THIS IS AN OFFICE BASED ROLE LOCATED AT OUR CORPORATE OFFICE IN ATLANTA, GA
Essential Functions of the Position
Brand and Strategy Leadership
- Develop and execute comprehensive brand strategies that support organizational goals and market positioning
- Maintain a consistent and compelling brand identity across all communication channels
- Conduct competitive and industry analysis to inform market trends and brand positioning
Marketing Campaign Execution
- Oversee execution of all marketing campaigns including consumer advertising, digital marketing, public relations, and events
- Lead creation of marketing materials, content, presentations, and digital assets
- Partner with internal stakeholders including business development, sales, and clinical teams to support outreach and engagement
Team Development and Leadership
- Recruit, train, and mentor a top-performing marketing team; set objectives, track performance, and provide developmental feedback
- Manage day-to-day operations of the marketing function and ensure alignment with company-wide initiatives
- Foster collaboration and a culture of innovation within the marketing and communications department
Reputation Management and Public Relations
- Lead media relations, corporate communications, and crisis management initiatives
- Oversee vendor and agency relationships in marketing, public relations, and creative services
- Guide internal and external communications efforts that support reputation and brand trust
Digital Strategy and Analytics
- Direct development and implementation of digital marketing campaigns across web, social, and paid channels
- Evaluate analytics and campaign data to optimize performance and marketing spend
- Manage marketing budget, vendor costs, and ROI tracking
Internal Communications and Training
- Educate field leadership, clinical staff, and support teams on marketing programs, tools, and messaging
- Ensure effective rollout of campaigns and initiatives across remote and field teams
- Promote consistent communication of marketing priorities within the organization
About You
Specialized Knowledge and Skills
- Proven success leading marketing in a healthcare or related services environment
- In-depth knowledge of marketing trends, digital marketing, brand strategy, and public relations
- Strong organizational and leadership skills with the ability to inspire and manage large teams
- Familiarity with healthcare regulations and compliance in a marketing context
- Exceptional communication skills-verbal, written, and visual-with executive presence
- Experience working with CRM platforms, marketing automation tools, and analytics dashboards
- Ability to manage complex projects and shifting priorities across multiple teams and stakeholders
- Experience managing creative and media agencies and negotiating marketing contracts
- High-level proficiency with design tools, PowerPoint, Excel, and Word
Education and Experience
- Bachelor's degree in marketing, communications, public relations, business, or a related field required
- 15+ years of progressive marketing leadership experience, including at least 5 years managing a team
- Experience in hospice, home health, palliative care, or related healthcare industries is strongly preferred
Training and Equipment
- Strong familiarity with Microsoft Office Suite (Word, Excel, PowerPoint)
- Experience reviewing marketing data within electronic systems
- Proficiency with creative design software and content platforms
We Offer
Benefits for All Associates (Full-Time, Part-Time & Per Diem):
- Competitive Pay
- 401(k) with Company Match
- Career Advancement Opportunities
- National & Local Recognition Programs
- Teammate Assistance Fund
Additional Full-Time Benefits:
- Medical, Dental, Vision Insurance
- Mileage Reimbursement or Fleet Vehicle Program
- Generous Paid Time Off + 7 Paid Holidays
- Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
- Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
- Free Continuing Education Units (CEUs)
- Company-paid Life & Long-Term Disability Insurance
- Voluntary Benefits (Pet, Critical Illness, Accident, LTC)
Ready to lead a brand with purpose? Join us as our next Vice President of Marketing and Communications.
Legalese
- This is a safety-sensitive position
- Employee must meet minimum requirements to be eligible for benefits
- Where applicable, employee must meet state specific requirements
- We are proud to be an EEO employer
- We maintain a drug-free workplace
Location
Gentiva
Our Company
At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.
Our place is by the side of those who need us - from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.
Our nationwide reach is powered by a family of trusted brands that include:
- Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon
- Palliative care: Empatia Palliative Care, Emerald Coast Palliative Care
- Home health care: Heartland Home Health
- Advanced illness management: Illumia Health
With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized - and kindness is celebrated.
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